Social Media Following
REWIND 10-15 years ago when social media barely existed, where you met people face to face rather than hiding behind a screen, and a time when people walked down the street looking where they were going rather than glued to their smartphone. Fast forward to today and the world is a different place, with social media at the forefront of everything. Influence now seems to be judged on how much of a following you have across social media. If you're a model, you are now often asked how many followers you have on Instagram, and could be the difference between booking a job and not. When I get asked, my response will often be, "If you give me 24 hours I will have as many followers as you require for the job". The ease at which people buy followers or sign up to a progressive scheme that builds your following through a robotic method is unbelievable. Do clients know that people do this? Do clients know that people can even buy likes? I haven't got the answer to that.